long weekend
creator collaboration
Long Weekend is a collaboration between the Moment team and creators Willem & Allison. we tapped into Willem & Allison's aesthetic to build a brand their followers would love. the brand and product were developed under a tight timeline, with the goal of hitting a holiday season launch. check out Long Weekend here.
my role: create a sustainable packaging system for the Long Weekend brand.
credits: Joel Swenson, Stephen Jones, Alex Stankie, Spencer Smith, Willem & Allison, and the Handshake team.
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/ebe64418-fffa-485d-91be-daa7a2350693_rw_3840.jpg?h=ae4b5c6705184173daaba4b8a4f49600)
plastic-free.
keeping Long Weekend's packaging plastic-free was the team's biggest priority. from the product's outer bag to each individual hang tag, keeping plastic out of the equation and encouraging recyclability was key.
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/3ee973e9-97bb-4f61-a197-dffa5234f684_rw_3840.jpg?h=01b30d423daa5862156bdb8a4d020eb4)
I explored a few closure options for the kraft bags, and landed on a simple fold + adhesive option. this design was the most cost effective, and also lent itself to no-hassle recyclability.
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/96c44045-2e3a-4889-98e6-13e0b7f8f2cd_rw_3840.jpg?h=8eb0fa9876448842f22e47d3db4ddae7)
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/2df5aecd-552f-4440-ac95-b01bd4650086_rw_1920.jpg?h=dd3809def646c9692286db1e67eff1a9)
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/20d6dd01-dc72-4056-813f-2c22ff650593_rw_3840.jpg?h=47ae8651f865ce06618b269d6ff51d7d)
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/7c6d07f4-4e31-4102-9ce9-ca68a316c6df_rw_3840.jpg?h=8422a32d7f444c8d13493bbfd007a988)
single material tags.
the hang tags presented a new challenge of staying plastic-free. I initially explored more traditional threaded options, then settled on a folded "luggage tag" design that didn't require thread or other fastening materials.
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/43f7ee96-a67e-4377-b420-2a20c08ec0e8_rw_3840.jpg?h=90794516d979fa959de0b82de26c7f5b)
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/5131ae29-bbea-412f-8f58-154817114eb8_rw_3840.jpg?h=0f8962c42dcc53067c9c3f224969fc14)
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/17a848b7-229f-4bf5-9376-778d3e1ce1a2_rw_3840.jpg?h=bc2062fe4f167a194c7679425305d247)
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/29a1aa81-c78e-4da5-801d-f42b43a8e49b_rw_1920.jpg?h=39a2ebe2358a9e9e0cdc218ed74a4699)
![](https://cdn.myportfolio.com/ea9db480101d6ce20539e3ad307ef4df/c24514c5-e988-4cea-bbc4-6b04d1a6fabb_rw_1920.jpg?h=035cfaa25981a139bd118696eeec60f6)