creator collaboration
LAB22 is a collaboration between filmmaker Sara Dietschy & Moment. This project's goal was to bring added utility to the creative workspace through functional solutions that decrease visual noise. The result: a family of desktop products including an ipad stand, phone stand, & headphone stand. Check out LAB22 here.
I was tasked with developing a packaging family for the product lineup.
My Role: Design a cost-effective, protective packaging suite for LAB22 products.
Credits: Sarah Dietschy, Jordan Wisniewski, Eric Riley, Alex Stankie
aesthetic exploration
I explored a few different aesthetics as I narrowed in on the look for the packaging. At this point in the process, the products themselves were still being developed and we were continuing to define what the brand would ultimately look like.
branding changes
Midway through the process, the brand underwent a name change - this led me to reevaluate the concepts and adjust to better fit the new brand. I took aspects from the previous concepts and ultimately narrowed in on a final direction with the team.
